Read Online Simple Predictive Analytics Using Excel to Solve Business Problems Curtis Seare 9781795224734 Books

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I had a copy of the first edition of the book. Early in my career I worked at a telecom company in marketing analytics. Cable, phone and internet bundles are about as commoditized as products come, so finding innovative ways to stand out in the market is a challenge. We ran a TON of direct mail campaigns and generally used price as a our main variable to try and win customers. I needed more skills than I then had to try and help optimize our marketing campaigns.

I turned to this book to help me understand what kinds of statistical tests I could run to determine impacts of various variables, like mail color, size, type, geography, etc. on campaign response rates. It was easy to understand, easy to implement, didn't require any special programming knowledge, VBA or macros, and had easy to follow graphics. It made more valuable in my job and it was a great investment. I'd recommend this book for anyone wanting to leverage predictive analytics, machine learning, or statistics in their work who doesn't have a programming or data science background. This will get you the basics and help you solve some immediate problems.